Repealing the Law of Attraction
Repealing the Law of Attraction

Repealing the Law of Attraction

One of the sadder manifestations of the 20th century was the dumbing down of esoteric thought to simplistic New Age mantras like the Law of Attraction. What amazes me is not so much that the Law of Attraction draws in so many muggles, but that occultists try to incorporate it within their practice.

Builders of the Adytum’s Paul Case was one such person who included these simplistic New Age visualisation techniques in his correspondence course. When I was a teen, it was easy enough for me to understand and I used it. The only problem is that it does not work, and with it comes a pile of baggage which is counter-productive to magical work.

For those who came in late, the Law of Attraction says the following:

“The universe creates and provides for you that which your thoughts are focused on. Many believe it to be a universal law by which “Like Always Attracts like.”

To get “what you want” you must visualise clearly and charge it with positive emotion and act as if you have already obtained the result. The universe will then bring the result to you. You also must remove yourself from negative influences which will destroy your positive view.

Superficially all this slides neatly with other New Age concepts including the western concept of karma (as defined as sewing what you reap). Recent manifestations of the “law” are liberally smeared psycho-babble, and fake-physics which make it easy for con-people to adapt. It is possible for those wishing to make it “magical” to do so because there is a strong element of visualisation within magical training.

So, what is wrong with it? Like many things superficial, it is a victim of application of philosophy and working out the consequences of what it means.

The most important influences of the law of attraction are always material (abundance and wealth) and the person picks the specific goal based on desire.
Magical philosophy specifically says that material circumstances are a complex web of levels and ideas and desire is only a part of this. Everyone “desires” all the time and everyone’s desires are always going to be in permanent contradiction with someone else’s. The weakness behind the LoA is that says that everyone is doing it all the time naturally, but if everyone was doing then no-one would be getting what they want. According to the LoA I should win the lottery, but what about the millions of others who have also bought a ticket? The LoA says that the winners succeed because they are better at attracting wealth, but some of the horror stories about lottery winners wasting their winnings seems to show the opposite.

There are no values to the Law of Attraction.
A person’s desires are not based on fairness, or anything other than their own petty material whim. Desire is one of the lowest parts of a human existence. It is unlikely that a human society could function without necessary values or repressing desire in some way. If someone cuts you up at a traffic lights you might “desire” to kill them. The values of your society say you cannot, but the LoA says you can attract their person’s death just by wishing it.

A magician, even those claiming to be evil, work under a value system which places something above their own personal whims. Most material whims are so banal that it is hard to see the universe going out of its way to make them happen.  Values, personal development, and ethics are therefore very important to magicians

With the Law of Attraction do not have to do anything
The LoA, says that you can attract something to you without making effort. It is a law so if you are doing it right, you do not need to do anything else to attract what you want. So, if you want to win the lottery you should not need to buy a ticket. If you want a new house you do not need to look, you should wait for the Universe to provide one. However, the magical path insists that if you want material magic to work you must put yourself in the way of getting it.

Make no plans with the Law of Attraction
Making plans shows the universe that you doubt its ability and lack faith. Doubt is negative and you will then attract more negative and not get your desired item. In the Secret, Jack Canfield specifically tells us that it is not the humans to figure out the how… trust that the Universe will figure out how to manifest it.” This is counter to a magical approach which can involve a series of different events to bring about a result. Understanding what is happening is part of the magical process. Take that away and you have no magic, just blind faith that you are going to get what you want. To risk an alchemical analogy, the LoA says that you can place your lead in a test tube and not worry about how it turns to gold, just so long as it does. An alchemist says that watching and planning the different processes IS the alchemy.

Do not set any deadlines with the Law of Attraction
Because you have already achieved your goals, there is no reason to set up deadlines or timelines. Secret author Rhonda Byrne points out that it takes no time for the Universe to manifest what you want. So, when do you give up? A magician usually allows a certain period before they realise that the rite or spell did not work. Time is also a weird thing. If the universe can make it happen at any time, and you assume it did then why hasn’t it happened straight away?

Challenges are a bad thing for Law of Attraction followers
The LoA implies that there should be no challenges to your desire, yet most managers will point out that you need to plan for challenges that may arise. In fact you would be a very poor military campaigner if you did not have a plan B or C. The Charge of the Light Brigade is an example of what happens if you are not flexible, or do not plan (see above).

The Law of Attraction says Compassion is a bad thing
One of the biggest problems I have with the LoA is that it is entirely without compassion. It says that if you get sick, it is your fault and if anything goes wrong in a person’s life it is their fault. The LoA makes this New Age belief even more obnoxious by claiming that helping people is bad for your personal health and should be avoided. This is because hanging around with the poor, the sick, will mean that you will attract their sickness to yourself.
The Secret says: “If you see people who are overweight, do not observe them…If you think or talk about diseases, you will become sick. What you think or surround yourself with – good or bad, is what you will bring upon yourself.”

The law of attraction says blame yourself and the victim
As I mentioned above, the LoA is supposed to be a law, and therefore if you can’t make the law work for you it is your problem. Given that most people using the LoA are not going to get what they want (because they don’t plan, don’t do anything for it, and isolate themselves) they are going to feel that they are failures. To make matters worse, if shit happens to people they have somehow drawn that into their lives. Hiroshima happened because the people in that town willed it upon themselves, the Holocaust was not the fault of the Nazis but the negative thoughts of the Jews. Such an atrocity of thought is a philosophy which fails on so many levels.

The law of attraction is divisive
The LoA encourages you to see people who do not agree with you as being “negative” or “evil.” If you are trying to attract what you want, then you come to see anyone who suggests you may not as someone to be avoided. This has happened to me on Facebook when I suggested to someone that the Law of Attraction might not work. The person immediately unfriended me calling me “negative.” This is a cult mentality which prevents you from seeing any truth. If truth is presented to you, you must isolate yourself immediately from it for your own health. Any system which locks you away from discovering new ideas or seeing reality differently is contrary to magical thought. Anything which makes you see another human as being different from you is also non-magical. All creatures are an expression of one central being.

Invoking the Universe
The LoA has slipped past a lot of intellectual gatekeepers because it refers to the “universe” rather than a God or Goddess. But if the Universe is an intelligent being then how can it possibly be interested in helping one of its atoms who wants to own a large flat screen telly? It seems that by making an entity called the universe responsible, the secret appears to imply that its ideas are a mechanical thing, like gravity, or relativity. If this were so we should see it operating in physics. Objects which are the similar or the same should be draw to each other. So, if we take two identical steel balls, paint them the same colour and place them a foot apart on a table, they should be drawn to each other thanks to the LoA. A magician and a physicist would say that this is not possible, but if the LoA is a physical law then similar physical objects must always be attracted to each other.

The law of attraction’s similarity to magical ideas
One of the reasons that the LoA appeals to some magicians is that it does have elements of magical techniques. The most obvious being visualisation. In many ways ritual is a big visualisation exercise designed to help you overcome any internal barriers to making your goal happen. The idea that similarities between colour, or sound, or the shapes of plants make for an occult correspondence appears to be shared by magic and the LoA followers.

However, that certainly does not make them the same thing. An LoA follower would say that painting a talisman blue, making it a square, and filling it with four-letter divine names would be to aid drawing a positive expression of Jupiter energy. But this is a superficial part of the talisman’s creation. As I have said in my book, Making Talismans, a Talisman does not work because it is made from these correspondences it works because it is the body of a spiritual creature that embodies them as ideas. There is a marked difference. I can make a perfect talisman out of cardboard but it is dead material, equally I can involve a “spirit” to do the job, but it will be unfocused or lack a name. If I use a set of correspondences I am invoking a specific spirit for a specific task. The difference is calling a plumber by randomly choosing a number from the phone book and picking one from a directory of plumbers. LoA confuses by dumbing down this important difference.

Magic is different from the Law of Attraction
Magic suggests that there is a divine unity to the reality and that everyone is playing a role in a bigger story. The magician role is not played by everyone so the rules that he or she uses do not have to be used by all. What works for them is not necessarily a “law of the universe” it is just what they use to control their part of the story. Rather than being isolated from humanity, they have a role to help it. They train in magic so that they can assist those who are tied up in their own stories and need help to move on.

Magic may or may not work in specific circumstances because it is not part of the plot of the universe. A person gets sick, or dies, because that is their role in that part of the story. If a magician can help them and they get better, then that is because that is also part of the narrative.

But there is no secret and no Law of Attraction, or short-cuts underpinning the universe and we can thank the gods that this is the case, or else it would be a very miserable universe indeed.


  1. One other argument I recently heard against the LoA is that in nature, positive attracts negative, and negative attracts positive == opposites attract each other (polarity principle). On the other hand, similar people with similar habits / intelligence / age / interests typically seek each other’s company, so in some situations there is attraction, and indeed beaming out / communicating your desires attracts, maybe, people who want to help out. If both opposite principles work, which one under which circumstances, or maybe both principles at the same time?

    1. Philip

      Evert. Maybe it\\\’s a Soul command to our personality to seek out others with qualities/energies that we have had no, or little experience of in our evolution. We might have an abundance of love/compassion, but instead of seeking out or attracting the Same energy & consciousness, we are attracted to others who are opposite to us & us to them. For example, say a man or woman possesses a quality of the fire elemental in terms of aggression, the ease to express & fight for something that we know is wrong & unjust but we hold back because we don\\\’t know how to react because of the deficiency of fire in us, but with the opposite of us being with us we get to learn & experience that opposite quality to us.

  2. Philip

    Hi Nick great post on your understanding of the LoA. For me I\’ve always seen it as an \”Attraction\” of energies & qualities of states of consciousness that one has accumulated, & over time that has been the cause at a subconscious level that brings about the attraction, especially if certain thoughts & feelings are held onto. It\’s who we are that does the \”attracting\” but who we are in terms of consciousness is always changing. There was one time I became really angry for someone not believing me in something that I did, & for some reason the thought of wanting to fight/punch someone came up, litreally only an hour or 2 later I almost had a fight with a stranger for no \”apparent\” reason. In reflection, (I could be wrong) but I thought of that as being the attraction of the same angry thought/energy being drawn together for manifestation, we essentially \”butted Energies\” but Consciously we had no idea why, I didn\’t cause his angry thought nor him mine. I\’ve also heard this example before , say a Woman or Man has consciously, objectively Experiened the other as being a certain way, especially in a negative or unpleasant way, they then take that into their subconscious as a memory bank where that energy & quality of consciousness of that experience is stored. So subsequently, even though Consciously & objectively we forget about those experiences when looking again for a relationship, the subconscious has influence in the background still with those \”Negative\” energies that play a part in Attracting those same Negative energies & qualities, hence the saying \”I keep attracting the same guy/woman\” Even if that is a positive or negative outcome, the consciousness we hold in our thoughts & feelings caused the attraction, the attraction of the same energy. The same could be said of a violent man in thoughts, feelings finds the same energy swirling around on a night out & finds his friends also with that violent thinking & they then find others to fight with as there also of the same consciousness, they Attract each other, they go looking for it & find it, or they don\’t & end up disappointed. I\’m not saying I accept the teachings 100% but I can see some reason to it. I also think the being sick being caused by our attraction is wrong but for me it\’s more of a karmic consequence of how we have treated our bodies wrongly in the past & it has nothing to do with \”Attracting\” ill health in the present, oh my god she\’s fat, shit now so am I lol, isn\’t there a psychological dis-ease where one \”Thinks\” they are sick but Physically there 100% healthy? For me the LoA is about Energies & states of consciousness that does the \”Atrracting\” & not in terms of \”Material\” attraction.

  3. Well said. The lack of ethics and personal responsibility that comes with the LoA is quite frightening. Some of the most heartless people I have ever encountered have been die-hard LoA proponents. The LoA doesn’t work but that much is certain… I hang my head in shame because I actually paid for The Secret… but I quickly realised it was utter rubbish. Sadly, it’s easy for New Age to attract not just greedy people with no spiritual foundation but also people who are weak in their faith and consider God to be some kind of fairy God-father who is just sitting around all day long, waiting to fulfil the whims and wishes of faithful devotees. There is a difference between being childlike and childish. To be childlike in one’s trust of God is to BE the magic… to be childish is to see God/the Universe as one’s personal slot machine. Possibly, the saddest part about LoA people is realising how sad, lonely and isolated these people must feel deep down, since everyone around them are just puppets in the universe of their own making.

    1. It is as if they took every magicians deepest darkest secret wish and actualized it. You can sometimes think like that around the time that your ego alarm starts ringing and you decide to be a little more sensible.

  4. Philip

    Aren’t the New age people taking the Hermetic Law of correspondence & distorting the initial teaching of As Above, So Below? There was no teaching in the Kybalion that mentioned Attracting Material things to ones life? I know not everyone is a fan of the Kybalion but it seems that theres a mixing, confusing of the New Age & the Secret teachings with the Kybalion teachings. I certainly wouldnt put them together.

  5. Ian Delaney

    The paragraph on lack of compassion and blaming others for their misfortune is an excellent observation but it also reveals something quite disturbing about LOA and the new age movement in general. Much of this type of thinking seems very akin to the philosophy of neo-liberalism which has near bankrupted social democratic countries in the western world. This should tell us a lot about where LOA is headed or where it has already taken us.

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